Brand Asset
The key visual and auditory elements, such as logos, colors, fonts, jingles, and mascots, that make a brand instantly recognizable and memorable.
1. What does this format look like?
Testing brand assets ensures that these elements, like logos, colors, jingles, or mascots, are both recognizable and resonate positively with your audience. This process helps determine whether these elements strengthen brand recall and align with your overall brand identity.
Example:
2. What do the results look like?
3. How to prepare for testing?
We need a couple of things from you before we can test the effectiveness of your assets.
- Provide the correct format
- Define your product category
- Come up with brand associations
- List your competitors
- Define your target audience
3.1. Correct format
ESSENTIALS
- Open the Distinctive Brand Asset template and paste the assets you wish to test there – they should closely resemble the final version.
- If you wish to compare multiple brand asset options, please ensure they are at the same stage of development.
- When adding images, make sure they are of sufficient size so that respondents can easily recognize the content, even on a mobile device.
3.2. Product category
3.3. Brand associations
3.4. Competitors
3.5. Target audience
✅ Everything ready! What now?
Upload everything into the platform or drop us an e-mail with the contents you've prepared.
We'll make sure nothing is missing and start gathering data immediately! If we need further clarification on something, we'll let you know!