Brand Identity

1. What does this format look like?

This test focuses on the overall impression of the brand, including visuals and tone of voice. We assess whether people like it, recognize it, connect it to the proposition, and if it stays true to the original, intended message. As part of the test, we evaluate the brand's overall impact, including elements like logo, colors, fonts, and tone of voice.

Example:

Please note: this test will not reveal how individual elements of the identity are performing (e.g., how effective the proposed logo is), but it will show whether the brand identity works as a cohesive whole.

2. What do the results look like?

3. How to prepare for testing?

We need a couple of things from you before we can test the effectiveness of your identity.

1. Provide the correct format
2. Define your product category
3. Come up with brand associations
4. List your competitors
5. Define your target audience

3.1. Correct format

ESSENTIALS

1. Review the test templates here and choose the most important brand identity touchpoints for testing.
2. Copy those templates and insert your own concepts.
3. Ensure the total length does not exceed 5 slides.
4. In addition to the logo, colors, and key visuals, you can showcase the brand identity by applying it to key touchpoints important to you (e.g., a billboard).

3.2. Product category

3.3. Brand associations

3.4. Competitors

3.5. Target audience

✅ Everything ready! What now?

Upload everything into the platform or drop us an e-mail with the contents you've prepared.

We'll make sure nothing is missing and start gathering data immediately! If we need further clarification on something, we'll let you know!