Brand Proposition

1. What does this format look like?

A brand proposition test helps you determine whether your brand should focus on excellent customer care or fast delivery, for example. We'll show you if your concept, including its execution, has potential—whether it grabs attention, has positive energy, and aligns with your brand.

Example:

2. What do the results look like?

3. How to prepare for testing?

We need a couple of things from you before we can test the effectiveness of your concept.

1. Provide the correct format
2. Define your product category
3. Come up with brand associations
4. List your competitors
5. Define your target audience

3.1. Correct format

ESSENTIALS

1. Insert the text into the template without resizing or moving the text boxes. 
2. You can add images, ensuring they are clear and easy to view, even on mobile devices. 
3. You may include specific creative executions that express the brand proposition. 
4. Upload the content directly through the platform or send it to us via email.

TIPS

💡 A brand proposition should be concise. The text should capture the essence of your brand and may include a "reason to believe". 

3.2. Product category

3.3. Brand associations

3.4. Competitors

3.5. Target audience

✅ Everything ready! What now?

Upload everything into the platform or drop us an e-mail with the contents you've prepared.

We'll make sure nothing is missing and start gathering data immediately! If we need further clarification on something, we'll let you know!