Script

1. What does this format look like?

A script is a great format because it requires minimal effort. It's ideal to test multiple scripts against each other to see which one performs the best. This format works well for established brands because respondents can visualize them better.

Example:

2. What do the results look like?

3. How to prepare for testing?

We need a couple of things from you before we can test the effectiveness of your creative.

1. Provide the correct format
2. Define your product category
3. Come up with the messages (brand associations) you want to test
4. List your competitors
5. Define your target audience

3.1. Correct format

ESSENTIALS

1. Write the script you wish to test into the template.
2. Use a maximum of 5 slides.
3. Keep the script as close to the final ad as possible to ensure accurate survey results.
4. Feel free to add text, but for readability, avoid reducing the font size or moving the text boxes.
5. Upload it or send it via e-mail.

TIPS

💡 Be concise—don’t explain what people should think or feel.
💡 Avoid foreign words or technical terms that might not be understood by everyone.
💡 Clearly separate the voiceover with quotation marks.
💡 Don’t highlight your brand codes (logos, mascots, jingles) or things respondents may not recognize.

3.2. Product category

3.3. Messages

3.4. Competitors

3.5. Target audience

✅ Everything ready! What now?

Upload everything into the platform or drop us an e-mail with the contents you've prepared.

We'll make sure nothing is missing and start gathering data immediately! If we need further clarification on something, we'll let you know!